After years shaping fashion direction at Canada’s leading department stores, as Fashion Director at Hudson’s Bay Company and Fashion Office Specialist at Holt Renfrew, I was inspired to create something of my own. Throughout my career, I saw how powerful trend forecasting could be when translated into clear, actionable strategies, and I wanted to make that kind of insight more accessible, practical, and tailored to the Canadian market.

I’m now launching BFORE to do exactly that - offering curated trend forecasting reports designed for brands and retailers of all sizes. These reports move beyond inspiration, transforming runway shows, trade shows, cultural shifts, and consumer behaviour into practical strategies: smarter assortments, relevant product opportunities, and stronger retail storytelling.

As a trend forecaster, my ultimate goal is to drive market growth by building strategic partnerships between high-quality brands and esteemed Canadian retailers. I make mutually beneficial partnerships happen through a rigorous understanding of my client's strengths and unique needs. Having shaped assortments for major Canadian department stores and represented them at international markets, I now channel that expertise into BFORE.

So happy you're here!

XX Bronwyn