SPECIALTIES
BFORE helps brands turn insight into confident decisions through expertise in trend forecasting, fashion direction, and retail strategy.
TREND FORECASTING & MARKET STRATEGY
Identifies micro and macro trends from runway shows, trade shows, cultural shifts, and consumer behavior to keep brands ahead of the curve.
Insights are translated into actionable opportunities, highlighting what matters most for product, merchandising, and storytelling decisions.
PRODUCT & MERCHANDISING DIRECTION
Guides assortment planning, category focus, and buying decisions.
From curating the right mix of core and trend-driven products to identifying whitespace opportunities, BFORE helps brands make smarter, commercially-driven choices.
BRAND & STORYTELLING STRATEGY
Aligns brand narrative, visuals, and commercial goals for stronger retail impact.
Supports brands in clarifying positioning, crafting seasonal stories, and ensuring consistency across touchpoints, so every product and experience feels intentional.
DIGITAL & MARKET INSIGHT
Transforms consumer behavior, competitive research, and industry trends into actionable insights.
Enables brands to anticipate shifts in shopping patterns, optimize omnichannel strategy, and make data-informed decisions without losing creativity.
STYLE & FASHION DIRECTION
Translates runway trends, cultural movements, and audience tastes into tangible product and visual guidance.
From seasonal aesthetics to key products and assortment highlights, BFORE helps brands create compelling identities that resonate with customers.
REPORTING & COMPETITIVE ANALYSIS
Provides clarity on market positioning through competitor shopping, brand research, and industry reports.
Insights are tailored to each team and audience, allowing brands to prioritize actions, benchmark performance, and uncover new opportunities.
SS26 REPORT
Inside you’ll find a deep dive into the Fall ’25 season and a runway roundup from the SS26 shows
WHERE YOUR BRAND MEETS WHAT'S NEXT
Three ways to work with BFORE.
Explore the options below, click learn more for details
FOUNDATION
Emerging Designers & Students
Starting at $79/month
Goal: Build trend literacy and market awareness
Includes:
- Quarterly macro & micro trend reports
- Canadian & global trend snapshots
- Educational runway breakdowns
- Digital report access
Perfect for building a strong foundation — and future growth.
GROWTH
Small Retailers & Growing Brands
Starting at $450/month
Goal: Support smarter buying, stronger performance, and confident growth
Includes:
- Monthly trend & product opportunity reports
- Assortment & buy guidance by category
- Competitive shopping insights
- One strategic planning call per quarter
BFORE’s core growth partnership.
ENTERPRISE
Large Retailers & Established Brands
Starting at $1,500/month
Goal: Strategic, in-depth forecasting customized to your team & business goals
Includes (customized per client):
- Company-specific forecasting & trend decks
- Merchandising & fashion direction
- Brand discovery & opportunity mapping
- Strategy sessions
Designed to deliver exactly what your business needs to act with clarity and confidence.
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